I did think about not putting this one in. I have to be honest, I’m struggling with the whole online presence thing at the moment and am starting to question how much value there is in it. But if you do get published, it makes sense to make it as easy as possible for people to find more of your writing if they go looking for it. That means being online.
After seven years of blogging, I wouldn’t sing the praises of doing that, besides which, I’ve heard that blogging is so ‘naughties anyway. I know that kind of begs the question about why I am here now, well… I’m very pig-headed and when I start something I struggle to let it go. I also find the weekly blog is good for my discipline.
Nearly all writers have at least two social media accounts; twitter/Facebook/Instagram/stuff I’m too old to know about, but I also think that going the whole hog and setting up a website is worth the effort. Even if you don’t get many hits for the first few months (years/decades) it is the place that someone who finds a short story of yours will invariably end up if they like your writing. This gives you an opportunity to let readers know a little bit about you, provide links to more of your writing, and even give you a place to publish stories.
As for using social media, I would encourage you to set up a writing-specific account/page. Look into the rules for the app in question, because some do not allow for multiple accounts for one person and if you do it they can shut you down. In those cases, set up a sub-page or something that is just for writing info. You need somewhere that you share just with your friends for when you want to do your Trump rants after a few too many red wines, that somewhere is NOT your writing account.
Finally, set guidelines for how much time you are going to spend on this side of your writing career. Particularly when you are not making money from your writing it is easy to burn hours chasing a few more followers which really won’t translate into much value compared to if you spent that time creating your next story. There is no point having writer presence online if it means you stop writing!
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P.S. I’m no online expert, so please don’t look at my content as an example of what you should do. Think of it more as encouragement to just to do something!